CandelAgency

Google Ads for roofers that book inspections, not just clicks

We manage Google Search Ads and Local Service Ads exclusively for roofing contractors — and every click lands on proprietary technology that books the homeowner directly onto your calendar.

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Why Google Ads is the best channel for roofers

Homeowners searching "roof replacement near me" or "roofing contractor in [city]" are ready to buy. Google Ads puts you in front of them at the exact moment they're looking — and we make sure that click turns into a booked appointment.

High intent

Search ads target homeowners who are actively looking for a roofer right now — not scrolling social media or browsing randomly.

Local targeting

Every dollar is spent on homeowners in your service area. No wasted impressions on people 100 miles away.

Measurable ROI

Google Ads gives you the data. We pair it with full attribution so you know exactly which keywords produce booked jobs.

How we run Google Ads differently

Other agencies send ad clicks to a contact form. We send them to CandelQuote — our proprietary booking engine that converts at a fundamentally higher rate because it gives the homeowner what they want: an instant estimate and a way to schedule without calling anyone.

Typical Google Ads agency

  • Click → generic landing page with a form
  • Homeowner fills out name + phone (maybe)
  • You get a notification hours later
  • You call back — they don't answer
  • Lead goes cold, you paid for nothing

Candel + CandelQuote

  • Click → satellite measures their roof instantly
  • Homeowner sees a real cost range for their project
  • They book an inspection on your calendar
  • You get a text alert in under 60 seconds
  • You show up — they already have an estimate

Ad types we manage

Google Search Ads

Text ads that appear at the top of Google when homeowners search for roofing services. We target high-intent keywords specific to your market — "roof replacement [city]", "roofing contractor near me", "storm damage roof repair" — and continuously optimize for cost per booked appointment, not just cost per click.

Local Service Ads (LSA)

Google-verified ads that appear above even regular search ads. LSAs include your Google reviews, business info, and a "Google Guaranteed" badge. They're pay-per-lead (not pay-per-click), and we manage the setup, optimization, and dispute process so you get maximum value.

$1,500/mo. Everything included.

Ad campaign setup and management, CandelQuote booking funnel, calendar integration, SMS alerts, weekly reports, and monthly strategy call.

Your ad spend is billed directly to your Google account — we never touch it.

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