The problem
Here's why it keeps happening — and why we built something different.
What most agencies deliver
What Candel delivers
Before we built this agency, we built audiences — 15 million followers and over 5 billion views across social media. That's not a roofing stat. But it taught us exactly what makes people stop, click, and act. We brought that same understanding of consumer psychology into every campaign we run for our clients.
We built the system around one goal: booked appointments.
Not form fills. Not impressions. Homeowners on your calendar who already have an estimate.
We built the booking technology ourselves.
CandelQuote is our proprietary capture and booking engine. No other agency has it.
We only work with roofers.
No generalist campaigns. Every dollar we've spent on ads in this space has sharpened our edge.
Process
You handle the inspection and the close. We handle everything else.
Google Search and Local Service Ads targeting homeowners in your market actively searching for a roofer. We write the copy, set the targeting, and manage the spend from your ad account.
Every click lands on a proprietary tool that measures their roof via satellite, shows them a real cost range, and books an inspection directly onto your calendar — while they're still on the page.
You get a text the moment a booking is confirmed. The homeowner already has an estimate and expects your visit. Your only job is to show up and close — we handle everything before that.
Technology
Every lead we generate flows through CandelQuote — our proprietary capture and booking engine. No other agency has this.
Before they ever talk to you, they know their roof size, material, and a realistic price range. They're already sold on the number.
Inspection scheduled in the same session as the estimate. No phone tag, no drop-off, no follow-up emails.
You're notified the second a booking is confirmed — before the homeowner closes their browser.
Every lead traced from ad click to won or lost. You see exactly what your money produced, down to the job.